Effective date: October 23, 2026
This Privacy Policy explains how CREA Financial, a group powered by Lasting Mark and led by Sal and Desiree Torres ("we," "us"), collects, uses and protects your personal information when you visit creafinancial.com or contact us, whether as a family seeking help or as someone interested in joining the group.
Information we collect
- Information you give us: your name, email, phone number, appointment time and any answers you provide when you book through our scheduling page, call, text or email us.
- Information shared during a Financial Needs Analysis: details about your household, income, debts, goals and existing coverage that you choose to share so we can prepare recommendations.
- Information collected automatically: basic technical data such as browser type, device and pages visited, collected by our website host and the services we use.
If you contact us about joining the group, we use your information only to follow up about the opportunity.
How we use your information
- To schedule, prepare for and hold your appointment
- To provide insurance quotes, applications and policy service you request
- To follow up with you about your plan and annual reviews
- To meet licensing, compliance and record-keeping requirements
- To improve our website and services
How we share your information
We do not sell or rent your personal information. We share it only as needed to serve you:
- Insurance carriers and annuity issuers, when you ask us to request a quote or submit an application
- Lasting Mark, the marketing organization we are contracted through, for compliance and contracting
- Estate planning partner, only if you ask to be referred for wills or trusts
- Service providers that help us run our business, such as Calendly for scheduling, under their own privacy terms
- Legal requirements, when required by law, regulation or a valid legal request
Your California privacy rights
If you are a California resident, you may have the right to:
- Know what personal information we have collected about you and how it is used and shared
- Request that we delete your personal information, subject to legal exceptions
- Request that we correct inaccurate personal information
- Opt out of the sale or sharing of your personal information (we do not sell or share it for advertising)
- Not be treated differently for exercising these rights
To make a request, contact us using the details below. We will verify your identity before responding. Insurance information may also be protected under the California Insurance Information and Privacy Protection Act and other applicable laws.
Cookies and third-party services
This site loads fonts from Google Fonts and links to Calendly for booking. These services may collect technical information such as your IP address under their own privacy policies. We do not use advertising cookies on this site. If we add analytics or advertising tools in the future, we will update this policy.
How we protect your information
We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is completely secure, so please avoid sending sensitive details such as Social Security numbers by regular email.
Children
This site is intended for adults. We do not knowingly collect personal information from children under 16 through this website.
Changes to this policy
We may update this policy from time to time. The effective date above shows when it was last changed.
Contact us
CREA Financial · Sal & Desiree Torres
3281 E Guasti Road, Suite 700, Ontario, CA 91761
Phone: (909) 322-6366
Email: crea.financial@gmail.com
This policy is a starting template and is not legal advice. Have it reviewed by an attorney and by CREA Financial / Lasting Mark compliance before publishing.